Coats Digital launches AI Assistance to enhance customer experience

Coats Digital has recently launched a new AI Assistant, aiming to enhance customer service and unlock innovative opportunities throughout the fashion supply chain.

Developed within a rapid six-week timeframe using Microsoft’s Azure AI solutions, the advanced features incorporated by Coats Digital enable robust natural language queries across their extensive knowledge repositories.

This development allows customers worldwide to swiftly access information on any of Coats Digital’s solutions by posing natural language questions related to product documentation, training materials, and more.

John Powell, Senior Director of Software Engineering at Coats Digital, talked about the potential of AI, and said, “The company’s commitment to delivering value to its customers. Powell highlighted the synergies between Microsoft’s capabilities, Azure infrastructure, and Coats Digital’s expertise in the apparel industry, enabling the direct application of AI benefits to shop floor workers globally.”

Jonathan McCormack, Director of Software Engineering at Coats Digital, outlined the primary goal of utilizing AI to enhance customer onboarding and improve navigation through the extensive database of product information and training materials.

The AI-powered assistant has swiftly proven its value by making Coats Digital’s knowledge base more accessible and user-friendly, resulting in increased engagement with tools and features. Users can now fully leverage resources that were previously under-used, with the assistant unlocking capabilities easily overlooked in extensive documentation.

Besides, Coats Digital plans to expand AI capabilities across the business. The next phase involves employing similar strategies to enhance the internal experience within production systems and sales channels, further leveraging the power of AI to drive efficiency and innovation.

Eric Kalin, Chief Data Officer, Manufacturing at Microsoft, said, “Coats Digital is designing a future where productivity gains and customer delight are business as usual and where companies across the fashion industry can take advantage of aligned technology collaborations not as a bonus, but as an indispensable growth strategy.”

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